3 Common SEO Approaches
Aaron Wall just posted this and we wanted to share this info to our readers. He really has a knack for explaining complicated material. The best quote below is:
“the less reliant your site is on Google the more Google will want to rely on your site.“
See below for the comparison less than 1 minute of reading.
3 Common SEO Approaches
There are 3 basic ways to approach search engine optimization
- a mechanical strategy, where you try to outsmart the search engines and stay ahead of their relevancy algorithms
- a marketing-based approach, where you try to meet ranking criteria by creating the types of content that other people value and making sure you push market it aggressively
- a hybrid approach, where you take the easy mechanical wins…but are primarily driving your decisions based on fundamental marketing principals
Comparing the 3 Strategies
For most people the first approach is simply too complex, risky, and uncertain to be worth the effort. Not only do the sites get burned to the ground, but it happens over and over again, so it is quite hard to build momentum and a real business that keeps growing. In fact, most of the top “black hat” SEOs have “white hat” sites that help provide stable income in case anything happens to their riskier sites. Some people are great at coming up with clever hacks, but most people would be better off focusing on building their business using more traditional means.
If search engineers have access to the source code and still don’t know everything then how can people outside the company know everything? They can’t. Which is why we take a hybrid approach to SEO.
The approach we teach is the hybrid approach - a marketing-based strategy with some easy mechanical wins mixed in. Our customers take some of these easy wins to help differentiate their strategy from uninformed competitors, and then use marketing principals to build off of early success.
The Paradox of SEO
In using a marketing based approach you build up many signals of trust and many rankings as a side effect of doing traditional marketing. If people are talking about you and like your products then you are probably going to get some free high-quality links. And this leads us to the paradox of SEO: “the less reliant your site is on Google the more Google will want to rely on your site.”
If you want good information to find out what is working and what is not, you can use our site search to find answers to most common SEO questions, and know you are getting answers from a trust-worthy source. The information we give away is of higher value than what most people sell.
If you still have specific questions about your site, and would like our opinions we recommend joining our online training program - which will give you immediate access to bounce your questions off of hundreds of the top SEOs from around the world. Here is your link to fast-track ranking success: http://www.seobook.com/4973.html
Thanks for letting us help you out. We wish you luck and great success in the search results! 
Cheers,
Aaron Wall
P. S. If you would like to stay up with the latest changes in search subscribe to our blog for FREE by email (or RSS) you can do so on this page.
